ELYSIAN
At Marketing & Co., we didn't just help MOD Dessert enter the market—we transformed it into a trendsetter in the dessert industry. Our approach was rooted in deep collaboration with MOD’s visionaries, ensuring every step of the journey was aligned with their groundbreaking concept. Together, we evolved MOD into a brand that not only resonates with its audience but also sets a new standard for what a dessert experience can be.
The Situation
MOD Dessert was preparing to launch its groundbreaking dessert concept—a multilayered, customizable treat that redefines indulgence. But in a bustling city like New York, where culinary innovation is constant, how do you make a new dessert brand not only stand out but become a cultural phenomenon?
The Challenge
MOD needed more than just a visually appealing brand; they sought a holistic campaign that would resonate on a deeper emotional level with their target audience. They came to Marketing & Co. looking for a story that would elevate MOD from just another dessert to an experience that would captivate and engage dessert lovers across the city and beyond.
What We Did
Centered around MOD’s "multilayered original dessert," we crafted a campaign that highlighted the intricate artistry behind every MOD creation. Our multi-faceted approach celebrated everything from the sourcing of premium ingredients to the final, luxurious bite. Visually stunning videos and imagery showcased the craftsmanship and attention to detail that define MOD.
Identity in Every Mark.
Our team designed a distinctive logo for MOD Dessert, a mark that captures the brand's essence—bold, elegant, and instantly recognizable. This logo is the cornerstone of MOD’s visual identity, symbolizing its innovative and luxurious nature.
Packaging
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Interior
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For MOD Dessert, we crafted an identity that captures the imagination and lingers in the minds of those who experience it. From the logo design to the luxurious packaging, every detail was designed to create a lasting impression. MOD isn’t just a dessert; it’s a brand that stays with you—bold, innovative, and unforgettable.
For MOD Dessert, we crafted an identity that captures the imagination and lingers in the minds of those who experience it. From the logo design to the luxurious packaging, every detail was designed to create a lasting impression. MOD isn’t just a dessert; it’s a brand that stays with you—bold, innovative, and unforgettable.
